Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients
In comparison to other types of businesses, if you talk about owners of software firms, it can be a challenge to be providing expert advice to them because you have to learn about some concepts in the field. Out of the countless topics out there, the most vital is software licensing along with the many technicalities that are involved in this area of development and sales. Nevertheless, besides due diligence and legalities, there are still other facets that software companies must consider in order for them to increase their sales.
When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Nonetheless, the most effective method in ensuring brand awareness until today is have clients who are genuinely satisfied. That being said, here are some helpful tips to make sure that your loyal clients remain satisfied and make sure to recommend your software and positively review it.
1) Utilize software escrow so the source code that you have is safe
Software developers often face the dilemma of choosing whether or not they should be providing to each of their clients their source code. The ultimate problem for them if they choose to share their source code to their clients is that they ma be posting them online. During this situation, it only takes a short time for other software developers to be looking at your source code, locating it, and then finding ways to modify it. All of this could happen to you in just a snap of a finger. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.
Well, that is actually the worst that can happen to you; nonetheless, that is something that is very possible and the same outcomes have been happening recently. In the same line of thought, licensees are becoming concerned as well because they want to still be continually using their application or program even if developers will no longer be giving them updates. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. You just have to keep in mind to go for services that are of high quality and are very much reliable.